Euphoria Makeup Collection Half Magic: Shop Online

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The girls of Euphoria High may be all grown up now, but their Y2K-inspired makeup hasn’t gone anywhere. From Jules’s silver lids to Cassie’s iconic winged liner, makeup artist Donni Davy created some of the show’s most memorable beauty moments for the third season — all using products from her own makeup line Half Magic, now available in a new limited-edition collection.

The lineup includes two new products: an eyeshadow palette featuring six shades named after the show’s female leads, and a rosy-brown lipgloss. She’s also released four preexisting products in new hues, including pressed glitter in an iridescent periwinkle, glitter eye paint in a lavender holographic, face gems in a silver and gunmetal combo and a “blush-lighter” in a sheer, rosy pink. Three of the brand’s bestselling products (the Magic Flik liquid eyeliner, Fliq Eraser Makeup Correcting Pen and Wing Magician Reusable Silicone Guide) are also now available in new collectible packaging.

Inspired by the glitter-heavy makeup she used in the first season of “Euphoria,” Davy officially launched Half Magic in partnership with A24 in 2022. While the new season still features chromatic eye paints and glitter (particularly in last week’s wedding episode), the new drop reflects a more sophisticated approach to the Gen-Z aesthetic Davy has become known for on the show. After a four-year hiatus, “Euphoria” returned to HBO earlier this month. The third season, which jumps five years forward, sees the return of Zendaya, Sydney Sweeney, Jacob Elordi, Hunter Schafer, Alexa Demi and Maude Apatow with their characters now in their 20s.

Shop all the new products from Davy’s “Euphoria” Half Magic collection below: