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David Purdum
Multiple Authors
U.S. sportsbooks are anticipated to see approximately $1.76 billion wagered on Super Bowl LX, marking an increase of nearly 27% compared to last year, as reported by the American Gaming Association.
The estimated amount, described as a record by the AGA, includes only bets placed with legal sportsbooks across the U.S., which currently operate in 39 states along with the District of Columbia. The AGA created this estimate using publicly available data from state gaming regulators, aligning with similar projections.
Earlier this week, the Sports Betting Alliance (SBA), in collaboration with gaming industry platform Legal Sports Report, forecasted that $1.71 billion will be wagered on the Super Bowl through U.S. sportsbooks. The SBA represents many of the leading online sportsbook operators in the country.
even so, some analysts predict that interest in betting on the Super Bowl might decrease this year. Jordan Bender, an equity research analyst at Citizens, estimates that betting volumes at U.S. sportsbooks may decline by 2% year-over-year.
“The decrease in handle is attributed to a less compelling narrative this year, with teams like the Kansas City Chiefs and Philadelphia Eagles featuring prominent players like Patrick Mahomes and Saquon Barkley, coupled with influential figures such as Taylor Swift. also, prediction markets, which are already experiencing significant volume related to the game, may exert pressure on the legal betting landscape,” Bender noted in his analysis.
This will mark Kalshi’s second time participating as a prominent prediction market, which, along with other platforms, has gained significant visibility. Prediction markets, which are federally regulated, enable customers to trade on the yes/no outcomes of various events, including sports, similar to stock trading. Last week, over $79 million was traded on the outcome of the AFC Championship Game at Kalshi.
even with the rising popularity of prediction markets, betting activity at U.S. sportsbooks remains robust. In New York, the largest sports betting market by volume, bettors placed a record $26.3 billion in wagers in 2025, reflecting a nearly 15% increase from the previous year. Missouri entered the legal betting arena last year, contributing to wagering for its inaugural Super Bowl.
“No single event unites fans like the Super Bowl, and this remarkable figure underscores how much Americans value sports betting as part of the overall experience,” stated Bill Miller, AGA president and CEO, in a news release.
Fanatics Sportsbook announced that its inaugural Super Bowl advertisement will air during halftime this year. In the previous year, FanDuel was the sole sportsbook to run an ad during the Super Bowl, while spending on sports betting advertising on linear TV decreased by approximately 7% year-over-year to $442.5 million in 2025, according to iSpot.tv, a firm that assesses marketing effectiveness.
No advertisements from prediction market operators will air during the Super Bowl, as initially reported by Front Office Sports and verified by ESPN.
Reported wagers of $2 million and $1.2 million—both on the underdog New England Patriots—have already been noted by U.S. sportsbooks for this Super Bowl. On Thursday, the Seattle Seahawks were favored by 4.5 points at DraftKings Sportsbook.
There were no recorded bets of $1 million or more in the last Super Bowl.
