Indian streaming giant JioHotstar has unveiled a restructured subscription model that introduces monthly payment options across its entire service lineup while raising prices on several tiers.
The updated pricing framework, which takes effect Jan. 28, for new subscribers, introduces monthly plans starting at INR79 ($0.87) for the Mobile tier. The move represents the platform’s response to what it describes as explosive growth in large-screen viewing since its launch 11 months ago.
Under the new structure, all three tiers – Mobile, Super, and Premium – will offer monthly, quarterly, and annual subscription options. The Mobile tier will be available at INR79 ($0.87) monthly, INR149 ($1.64) quarterly, or INR499 ($5.49) annually. Super tier pricing is set at INR149 ($1.64) monthly, INR349 ($3.84) quarterly, and INR1,099 ($12.09) annually. Premium subscribers can choose from INR299 ($3.29) monthly, INR699 ($7.69) quarterly, or INR2,199 ($24.20) annually.
The pricing changes include significant increases for Super and Premium tier subscribers. The Super quarterly plan rises from INR299 ($3.29) to INR349 ($3.84), while the Super annual plan increases from INR899 ($9.89) to INR1,099 ($12.09). The Premium tier also sees hikes, with the quarterly plan climbing from INR499 ($5.49) to INR699 ($7.69), and the annual plan rising from INR1,499 ($16.50) to INR2,199 ($24.20). The Premium monthly rate and all Mobile tier pricing remain unchanged. Existing subscribers on auto-renewal will maintain their current pricing and benefits without disruption.
In a content realignment, Hollywood programming will now be bundled into the Super and Premium tiers for new users, while Mobile subscribers can add Hollywood content through a separate paid option.
“As we continue building India’s most expansive and inclusive entertainment ecosystem it’s important that our subscription choices keep pace with how audience want to watch,” said Sushant Sreeram, head of SVOD business and chief marketing officer at JioStar. “This update brings greater flexibility and choice across subscription needs, while supporting long-term investments in premium storytelling, the best of live-sports, and a high-quality streaming experience at scale for our audiences.”
The pricing revision comes as JioHotstar reaches significant scale milestones, having surpassed 1 billion downloads on Google Play and serving 450 million monthly active users across India. The platform’s library contains over 300,000 hours of content spanning 19 languages, including major sporting properties, content from more than 100 network channels, originals, films, and international programming.
The streamer positions the changes as supporting what it characterizes as shifting consumer preferences toward customized large-screen experiences and connected TV viewing, alongside continued mobile accessibility. JioHotstar’s content offering encompasses live sports, creator programming through its Sparks platform, live cultural events, children’s programming, anime, and Hollywood and international content.
JioHotstar is the streaming arm of billionaire Mukesh Ambani‘s JioStar, the Indian media giant formed from the merger of Disney’s Star India and Reliance’s Viacom18.
Source: variety.com
